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Japan's Land Prices Rise for a Fifth Straight Year, Fastest Pace Since the Bubble Era
Japanese land prices rose 1.5% nationwide in the year to July 1, the fifth consecutive annual increase and the strongest sustained growth since the country's asset-price bubble collapsed over three decades ago.
By Ananya Rao/September 17, 2026/3 min read/TOKYO, Japan
Japan's Land Prices Rise 1.5%, a Fifth Straight Year
Japan's average land price rose 1.5% nationwide in the year to July 1, according to data released by the Ministry of Land, Infrastructure, Transport and Tourism. It's the fifth consecutive year of gains, and it matches last year's pace, itself the sharpest since a 3.1% jump in 1991, right as Japan's asset-price bubble was starting to deflate. Residential land rose 1.0% and commercial land rose 2.9%, with commercial demand for shops and hotels doing much of the heavy lifting.
Tokyo and Osaka Are Pulling Ahead of the Rest of the Country
The nationwide average conceals a widening gap between Japan's biggest cities and everywhere else. Average land prices across the Tokyo, Osaka and Nagoya metropolitan areas rose 4.4%, up 0.1 percentage points from the previous year, while growth in the rest of the country stayed essentially flat. Within that trio, Tokyo and Osaka accelerated while Nagoya slowed, and four major regional cities, Sapporo, Sendai, Hiroshima and Fukuoka, also lost momentum.
The ministry's own read is that rising land and construction costs are pushing buyers away from expensive city centres and toward more affordable suburban options, a dynamic that shows up as decelerating growth in exactly the mid-tier cities where that trade-off is easiest to make.
Tourism Money Is Reshaping Specific Neighbourhoods
Inbound tourism has become a genuine price driver in its own right. Hakuba, an alpine resort town in Nagano Prefecture, saw commercial land prices jump 35.6% on the back of sustained demand from international visitors. Tokyo's Asakusa district posted a similarly sharp 26.9% increase in its benchmark land value. These aren't broad citywide trends, they're concentrated jumps in specific tourist-facing pockets, which suggests Japan's land market is increasingly being shaped by where foreign visitors actually want to be, not just by domestic housing demand.
Ginza Keeps Its Crown, for the 21st Year Running
The Meidi-ya Ginza Building in central Tokyo remained Japan's most expensive commercial land for the 21st consecutive year, valued at ¥52.5 million per square metre, up from ¥46.9 million. That kind of multi-decade consistency at the very top of the market is worth noting alongside all the shorter-term movement elsewhere in the data, some addresses simply don't lose their premium regardless of which way the broader cycle turns.
A Data Point the Central Bank Can't Ignore
The Bank of Japan has said it currently sees little sign of overheating in asset prices, but this data will still factor into how the central bank calibrates its next moves on stimulus and interest rates. A land market posting its strongest sustained run since the early 1990s is exactly the kind of indicator a central bank watches closely when deciding how quickly to normalise policy after years of near-zero rates.
A Useful Contrast With India's Own Price Story
Japan's 1.5% nationwide land price gain looks almost sedate next to what's happening in Indian metros right now. NCR alone has posted 193% price growth over the past decade, a pace that makes even Tokyo and Osaka's accelerating 4.4% look modest by comparison. The difference says less about which market is healthier and more about where each country sits in its growth cycle, Japan's land market is recovering steadily after three decades of stagnation, while India's major metros are compounding fast off a much younger, less mature base.
By the numbers · TOKYO, Japan
38%
Capital-value growth, 2021–2025
50%+
Landscaped open area in new launches
24 mo
Window before supply catches demand